Blogging Tactics and Types

What is Blogging?

·        What once began as a platform for sharing personal thoughts in online form has now grow into one of the essential and the most effective tools marketers use for online promotion.

·         The way blogging has evolved over the past decade has blown everyone’s mind.

·         During the last couple of years we have been witnessing thousands of blogs around the globe, both businesses, and personal, turning into very profitable activities.

·         It’s safe to say, that blogging has become a “big business”.

@ Now, after understanding about blogging let us shift to know that what is ‘ blog’.

 What is a Blog?

·         A blog is a website or a web page that is regularly updated with new content.

·          Content is displayed as blog articles or posts, which are usually shown in reverse chronological order, so the newest are visible first.

·          When blogging was still new in the online community, blogs were usually run by individuals or a small group.

·         Apart from blogs run by individuals, today we also have joint blogging projects which gather multiple authors.

·         Companies have recognized the importance of blogging as well, so many of them have been implementing blogging as a part of their website.

·          Often companies either have employed a full-time blogger or a team of bloggers that are in charge of content creation and blog promotion.

·         Most blogs allow visitors to leave their comments and to share blog posts on social media.

·         This is what mainly differentiates blog posts from static website pages.

·          It is also one of the reasons why blogging is considered a type of social networking platform.

·         It enables connection with the author and his or her audience.

·         Blog posts provide that social aspect, which is also why they are such an important asset in engaging online visitors.

Types of Blogs

@There are a lot of blog types you can find online, but some of the most popular are the following:

  Personal Blog

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·         The entire concept of blogging evolved from the personal blogs created in the 1990s.

·          This content format is still something that persists to this day as one of the most popular blogging types you can find.

·         The idea with a personal blog is to share your experience and thoughts about a particular topic.

·         Content is published by an individual, who may or may not be an expert on the topic but is certainly someone who has experience and opinions about it.

·          A person could be earning money through this type of blogging, but this is not a general rule.

o   For example, the person could approach blogging as a hobby.

o   A type of a personal blog can be one about playing the guitar or running.

o   Another example would be a parenting blog featuring insights of a parent raising his/her child.

·         There are lots of travel blogs run by individuals. As you can see, topics can be quite diverse.

Business Blog

·         Blogging for business has become a predominant type of blogs nowadays, and it includes two major concepts:

o The business blog could be run by an individual blogger who works for a company and promotes this company through a blog.

o The second option is for a company to run a business blog and then include multiple writers who contribute with content for that company’s blog.

·         In this case, they represent a team of bloggers who blog for the company.

·         A business blog is usually focused on a particular topic that is related to the company’s business strategy in some way.

·          An example is a company that sells software to other companies and agencies.

·         This company can create a blog about running a business, increasing sales, as well as how this particular software can be integrated into a business.

Niche Blog

·         The idea with niche blogging is to focus on a single topic.

·         This approach gives an opportunity to specialize in a specific topic and attract highly targeted visitors.

·          When creating a niche blog, it is essential to choose a topic you are passionate about.

·          A topic, which you know a lot about and which is related to your business (if blogging is a part of a business strategy).

·         Different monetisation tactics can be a part of this type of blogging.

·         The greatest advantage of niche blogging is tailored content to the specific target group with better conversion potential.

·         Examples of niche blogs are food blogs, parenting blogs, tech blogs, teacher’s blogs, beauty blogs, etc.

Affiliate Blog

·         With this type of blog, the owner focuses blogging activity on an affiliate marketing strategy.

·         This means that the goal is to recommend products or services through affiliate links, encourage visitors to click on these links, and eventually buy the products.

·          This enables the blogger to earn commission without having to own products or services to sell.

·          Product reviews are typically shared on this type of blog, but other content types such as lists, how-to guides and tutorials can also feature affiliate links.

·         To maximize the efficiency of an affiliate blog, it is recommended to create a niche affiliate blog.

·         This means that you need to choose a topic to write about and then create an affiliate marketing strategy to combine with this blog and its topic.

·          It is necessary to choose affiliate programs that include products related to the blog niche.

·          One example could be a tennis blog, where you would promote gear for tennis players through affiliate links.

·        Knowing what blogging is and being aware of the types of blogs out there is helpful to explore the potential of blogging in your situation.

·       Regardless if this is a hobby for you or a career you want to focus on, blogging offers many opportunities to reach online users.

·          Blogging has been evolving throughout the years, and it will continue to do so in the future.

This means that it is possible to discover even new opportunities to promote and get promoted in the online world through blog.

For more information and digital marketing services contact our Digital Marketing Agency Digital Rajat.

Facts About SEO Digital Marketing

Traditional Marketing Just Doesn’t Work Anymore

·      The consumer buying process has changed (A LOT!)

o   Traditionally speaking, cold calls, direct mail, and elevator pitches ruled the day in sales. Salespeople were regarded as “keepers of knowledge” where the buyer relied almost entirely on their rep to educate them on a particular product or service.

·      Traditional Media Is Interruptive in Nature.

o   Most traditional marketing (TV, Radio, Print) works like this: Company A places an ad with the intention of completely interrupting what the potential customer is doing.

·      It Doesn’t Work on Millennial Buyers

o   Millennials are quickly becoming the largest demographic in the United States, and are thus the largest consumer base in the country as well.

·      Lack of Track-ability of ROI.

o   Clients that I have worked with in the past simply haven’t had the resources to be able to implement the types of tracking mechanisms that a Fortune 500 brand might with traditional media to measure engagement and return. They want every dollar tracked and want a clear understanding of what their marketing dollars are bringing back into their business. Traditional media doesn’t easily allow for this kind of tracking.

Not All Digital Marketing is SEO

·        Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate.

·        There are many ways in which SEO and digital marketing function similarly and today they work in tandem.

·        An SEO company is hired to optimize a website so that its position in search engine results is improved.

·         They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs.

·        SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates  digital marketing and SEO best practices to achieve their goals.

·        We’ve used the phrase ‘SEO digital marketing’ several times so far. But you may remember how we mentioned that digital marketing and SEO are different.

·        Search Engine Optimization is just that — optimizing your content for search engines. Comparatively, digital marketing is simply any form of marketing on the internet.

·        It can be a video, a Facebook Ad, or even a Tweet. SEO content tends to focus on the use of keywords and link building, two topics we’ll cover in a bit.

·         For now, all you need to know is that if you’re using digital marketing, you’re not necessarily using SEO.

SEO Focuses on Overall Traffic

·        The entire concept of SEO digital marketing is predicated on the standard internet sales funnel. The first step in driving up your sales, as you may expect, is getting people to your site in the first place.

·         While digital marketing is all about the bottom line — the sale — SEO has a smaller approach. The aim is to get users to your content in the first place and draw them in.

·        By creating engaging content adhering to SEO standards, the hope is to drive users to your site, leading them to purchase what you offer.

Yes, there are Standards

·        While many regard the web as the Wild West, if you want to run a successful business you’ll need to adhere to the rules.

·        With millions of hits per day, Google has begun to set the golden standard for what is and isn’t SEO appropriate. Be sure to stop by the Google Webmasters page to make sure your site stacks up.

·        It may seem odd to you that it’s Google setting the standards when there are dozens of other search engines available. But let’s face it, Google is king for a reason.

·        If the web is the Wild West, Google is the guns linging sheriff restoring order.

You don’t have to be a Big Business to Invest in SEO Digital Marketing

·        You may think of SEO as something only businesses with thousands of visitors per month need to concern themselves with. But that couldn’t be further from the truth.

·        SEO is pertinent to any and all businesses that want to get ahead in the digital market. Whether you’re a blogger or a small business owner, you need to put in place SEO digital marketing.

·        Your aim in utilizing these SEO digital marketing strategies is to get those big hits. It doesn’t matter if your business employs 1 or 1,000, you can’t afford to miss out.

The Faster Your Site, the Better

·        So far we’ve talked a lot about what SEO digital marketing is and how it differs from digital marketing. What we haven’t discussed yet is how much your website itself matters. The slower your website is, the more traffic you’ll miss out on. And the more traffic you’re missing, the more dollars you’re losing.

·        On average, expect a visitor to leave your site just 1-2 seconds after waiting. You can’t afford to miss out on any eyes. Make your website as fast as possible.

·        If you’re not sure how fast your website is right now, find out. There are tons of tools online to help you see your loading speed, including one put out by Google. Compress images, and prioritize text for the best results.

Speak With Authority

·        On a similar note, you’ll want to keep your posts relevant to your business. For instance, if you run a blog about the most popular music, you wouldn’t want to write about global warming.

·        Staying on topic and building your presence can help you gain what’s referred to as an authority. What makes someone an authority in the SEO digital marketing sense?

·        They’re someone who can be trusted in his or her area of knowledge. The easiest way to build up authority is to include links within your posts.

·        For good measure, make sure you’re including both internal and external links. When used correctly, both can give you brownie points in the eyes of Google’s algorithm.

SEO is More Than Just Content

·        We’ve only focused on the content side of SEO so far, so let’s talk about other ways you can get your site on the first page. One of the smartest moves you can make is to get yourself listed on Google My Business.

·        It’s a free service that shows users info like contact information, location, and hours. This isn’t just a smart SEO move, it’s an important business move as well.

·        You’ll also want to keep a strong social media presence. Think of your social media accounts as an extension of your business site. Both matter tremendously. Even implementing a simple ‘share’ button on your site can boost your ranking.

Google Wants to Teach You

·        While the SEO digital marketing world may seem a bit dog-eat-dog, Google has made learning easy.

·        The truth is they don’t want to penalize sites for failing to adhere to guidelines. That’s why they’ve offered a complete suite of tools from site speed to keyword analysis.

·        Nobody comes to digital marketing as an expert on SEO digital marketing. Learning takes time and practice. So be patient, and be resourceful.

Your UX is Important

·        Even how your website looks plays a part in your search engine ranking. Google checks for ease of use in addition to loading speed.

·        Everything on your website should serve a purpose. If you have extra pages that don’t have a real function, get rid of them. The simpler and more streamlined your design, the better.

·        A user-friendly experience is an absolute must. Keep your design clean, your menus simple, and your content strong.

@ A Few Closing Words on SEO Digital Marketing

·          There’s no debating that SEO is a fickle, fickle beast. But for better or worse, it’s here to stay. Make sure you’re focusing on high quality content with plenty of links and keywords.

·          With some intellect, research, and creativity, you’ll take the digital world by storm in no time.

Social Commerce not Trending?

The country was still mourning the loss of the space shuttle Columbia, which had disintegrated upon re-entering Earth's atmosphere six months earlier and the Black Eyed Peas' "Where is the Love?" topped the radio charts.

What's the significance of August 1? A man by the name of Tom Anderson had just founded MySpace, which would grow to be the largest social networking site in the world in 2004.

It would also largely change the way we use the internet, ensuring that cataloging and communicating with friends became one of the top uses of the web.

Now, social media is undergoing yet another transformation. As Gen Z, a group largely dependent on mobile, looms ever larger in the consumer space, retailers are increasingly trying to meet them where they are: on the social channels where they post photos, talk to their friends and follow their favorite influencers.

"There is a level of authenticity in social posts, and the good brands use that and amplify consumer voice in their social postings in a way that makes them more relatable and more trustworthy."

"What we've seen over the last several years is people bringing social photos into their product pages and making it a part of the traditional e-commerce experience," Kelly Davis-Felner, senior director of demand and retention marketing at Bazaarvoice, told Retail Dive. "So that came first. This 'going the opposite direction' — so that you're bringing the shopping experience into social — that's much more nascent."

So nascent, that social commerce made up only 2% of revenue in 2016, 34% of shoppers had never bought anything on social media at the end of 2017, and the only major success story of social shopping in 2018 is the now-famous 23-minute Air Jordan sellout on Snapchat. Otherwise, the channel has about as many accolades as the Chicago Cubs (which is to say, not many, but a couple exciting ones).

Here's our look at shopping on social media — and how long before the industry really nails it.

Fertile ground for a social invasion

Social media platforms are already playing a huge role in influencing consumer purchase decisions, especially with Gen Z and millennials. Gen Zers are actually twice as influenced by social media as by deals, and 80% of the groups are influenced by social media when making purchases.

Leading the charge is Instagram, which alone influences 72% of its users' purchase decisions — not to mention the platform's influencers, which are used by 70% of brands and retailers. Part of the reason for social media's success, according to Davis-Felner, is how visual the platforms are, which has driven social media to become more of a "third channel" of sorts, behind e-commerce and brick and mortar.

"Even when you're talking about a brand-promoted post, there is a level of authenticity in social posts, and the good brands use that and amplify consumer voice in their social postings in a way that makes them more relatable and more trustworthy," Davis-Felner said, noting that visual content on social media is also playing a huge role in conversions.

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Top Social Media Tools

Tools to Reach Glory in Social Media Marketing

TIME-SAVER TOOLS TO MANAGE SOCIAL MEDIA 

              With billions of active social media users in 2018, social media is shaping the digital marketing industry. In this fast, competitive and ever-changing era, social media marketing professionals are often seen using effect social media marketing tools and resources to save time and money, create and promote awesome content and analyze results.

Following are the top 10 Social media tools which have helped both amateurs and pros like, in managing multiple social media channels and profiles with ease.

1. Hootsuite

You are already aware of it, probably! Hootsuite is one of the most popular, time-saving and affordable social media tools. It lets you schedule your social media content to be published later and gives access to useful analytics and reports. It must be used by digital marketing pro once.

2. Status-brew

This amazing social media marketing tool is a unified solution for all social media management needs. It makes everything easier, from scheduling and publishing content, to community management and brand monitoring, all this from a single dashboard. It's lead discovery features and team collaboration options are making it a favourite among social media pros.

3. Bitly

Spice up your social media posts by shortening your links. You get access to rich analytics on who clicks your links, where do visitors come from and which type of posts are the most engaging.

4. Buffer

A close alternative to Hootsuite, Buffer is an effective social media tool to manage multiple social channels. It comes with an easy to navigate, user-friendly dashboard. Along with scheduling posts manually, you can create a custom posting schedule for your brand, select the frequency of daily posting and let Buffer determine the right posting time for you, depending on engagement numbers. Get rich reports on reach and engagement.

5. Buzzsumo

Discover content that is getting the maximum shares across different social networks. This will help you plan the right social media strategy for your client brands. Find influencers in your niche and indulge in rewarding content sharing practices.

6. Tweepi

This tool helps in expanding your Twitter fan base. It allows you to discover and follow new users, clear inactive profiles and identify the users who don’t follow you back. You can take actions accordingly.

7. Canvas

Viewing all text in your News Feed would be boring; isn’t it? Use Canva to create impressive visual content that users would love to see and share. However, hiring a professional graphic designer with hands-on experience in Photoshop is always a better choice.

8. Stock Photos

Tools like Shutterstock, Bigstock, Pixabay and Unsplash  are a designer’s and a social media marketer’s best friends. You get access to millions of high-resolution, royalty-free images and vectors, to be used for curating your social media content, from these photo tools.

9. Simply Measured

This is an effective social media analytics tool to help you get access to valuable insights into how your social media accounts are performing. Some of the most loved features of simply measured include audience analysis across all social platforms, social and website traffic measurement from Google, data accessibility and customizable report themes.

10. Tailwind

Manage Pinterest and many more accounts with ease with Tailwind. It makes it easier to schedule and organize pins from any website using a browser tool. Pin the content you want at the best times with this super user-friendly tool that helps you manage your Pinterest account with minimal efforts.

Using these effective social media tools will help professionals manage the social media accounts for their client brands in a better way, leading to significant growth in business. Get a hand on these amazing tools that make managing social media easy and quick.

Benevolently visit our Digital Marketing Agency named Digital Rajat and find different ways to grow your business using organic and paid ads.

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